Introduction
Theory
Be open to changing your own mind
You win by convincing the audience, not the other guy
It's not you vs them; it's both of you in pursuit of truth
Make it emotionally safe for them to change their mind
Start by establishing trust
You can always win an argument, because the bronze medal goal is understanding
Pay attention to incentives / how to extract truth from anybody
Misc tips
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1. Where to find good arguments
Case Studies
Contributors
Endorsements

Endorsements

TODO: collect stories of people successfully applying these techniques. Encourage people to write about it